Your social media feed is an essential tool to your business. It provides the titbits of your daily life to your followers and potential customers. It is a regular opportunity to add your personality to your product or your service.
But doing this on a, sometimes, daily basis can be a strain. To always be the happy, positive person you want to portray when sometimes you’re actually feeling the opposite is a near impossible task. Maybe you lost a client or a good lead didn’t go anywhere. Maybe you just ran out of coffee.
This is where in-app scheduling or software like Hootsuite can be valuable because when you are that happy, positive person you can smash out loads of great posts.
There is another danger though. With social media posts needing to be so regular, it can be easy to lose your personality and become robotic. This can alienate your audience because they feel they are being talked at instead of being talked with.