1 Key Strategy I Teach My Clients To Overcome The Common Marketing Mistakes Businesses Tend To Make

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how to overcome marketing mistakes

1 Key Strategy I Teach My Clients To Overcome The Common Marketing Mistakes Businesses Tend To Make

The 3 common problems in business…

When I wrote my book ‘I Just Want It To Work, A Guide To Understanding Digital Marketing And Social Media For Frustrated Business Owners, Managers and Marketers’, I researched over 40 businesses ranging from around the $600,000 in revenue mark up to just over $600 million in revenue. And what I found so interesting was that regardless of the size of those businesses, whether they’re at the smaller end of the spectrum or at the larger end of the spectrum, they had three problems in common.

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Small business owner researching the difference between sales and marketing

The difference between Sales and Marketing that every business owner needs to know

Understanding Sales and Marketing

Is sales marketing? Is marketing sales? Does sales come after marketing? Does marketing precede sales? Or, does sales precede marketing? How does it all work?

I want to really simplify it and I want to put it in the context. Here is where I believe the value is; that being how it relates to businesses and the size of the businesses, where businesses are at, and how they scale. When you’re a small business and you’re starting out, quite often you’ve got very little funds. Further, you’re self-funding and chances are you’re going to boot-strap everything you have. If that’s the case, nothing, as far as I’m concerned, beats sales.

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