Building The Right Type Of Following

I am often asked, “how do I build my following with the right type of people?”.

ENGAGMENT, ENGAGMENT, ENGAGEMENT! 

That is hands down, the best and most cost-efficient way of growing a really great following and an authentic following.

How do I do this?

By engaging with others. This means going out and reaching out to the type of people who you want to follow you, and engaging with their content. By observing their content, engaging and starting conversations with your perfect audience, that’s ultimately the best way to build your following.  Yes, it does take time. Yes, it’s hard work, but who cares when it comes to the fact that it’s free, it doesn’t cost anything to sit there and make some valuable and fair comments to the sort of people who you’d love to follow you.

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“Whats the best ratio of content for my social media page?”

When posting on your social media page for your business, it can be hard to know exactly what to be posting. I often get asked “what’s the best ratio of content to be posting on my social media feeds”, in particular Facebook and Instagram we’re talking about here. Now, this is where you need to focus on your audience, and start to think about what’s going to appease them the most. Once you get a really clear understanding of who your followers are, who’s engaging with you and why they’re engaging, you can help improve that content ratio. We see, for instance, on some sites people are there because they want benefits, they want discounts on products, they want to know what new products are coming out, they want to know what sort of stuff you’re stocking, so they’re happy to be sold to and the ratio of sales can outweigh content that is to educational or entertaining.

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