How to use Brand Ambassadors favourably for your business

Posts Tagged ‘influencer’

nike brand ambassador

How to use Brand Ambassadors favourably for your business

Are you using brand ambassadors to build your brand and online presence?

Back in my corporate days, finding somebody famous or who had attention of an audience, to become your ambassador was quite an expensive exercise, and it still can be depending on who it is. But what I love about ambassadors and social media in particular is that now it can be a relatively cost effective strategy to implement for your brand. I recently wrote a blog about how to use micro influencers on social media, which I recommend reading if you have questioned using a brand ambassador, as the concept is relatively the same.

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Winestains Barossa

Micro Influencers, Marketing of the Future

I am writing my next blog to outline what a micro influencer is, and how you can activate them for the benefit of your business.

We live in a world of social media, and there are many ways to use this to our advantage, such as the plethora of ‘Insta-famous’, micro influencers.

So, what is a micro influencer you might ask? For me, I define a micro influencer as somebody who has influence over a direct network of people, say on their various social media platforms such as Instagram, Snapchat, Pinterest and Facebook. Now, focusing on the amount of followers these people have can be one way at determining if they are an influencer, but paying careful attention to the actual people following them is key. Because these are the people who you want as you clients or customers. So, the aim here is to get the mico influencer to ‘seed’ or ‘plug’ your product in the hope that their audience will follow and purchase such products.

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