The key to creating content that will be valuable to your perfect customer

Posts Tagged ‘content’

engaging with customers

The key to creating content that will be valuable to your perfect customer

In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience. 

“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.

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content on instagram

What’s The Best Ratio Of Content?

“Whats the best ratio of content for my social media page?”

When posting on your social media page for your business, it can be hard to know exactly what to be posting. I often get asked “what’s the best ratio of content to be posting on my social media feeds”, in particular Facebook and Instagram we’re talking about here. Now, this is where you need to focus on your audience, and start to think about what’s going to appease them the most. Once you get a really clear understanding of who your followers are, who’s engaging with you and why they’re engaging, you can help improve that content ratio. We see, for instance, on some sites people are there because they want benefits, they want discounts on products, they want to know what new products are coming out, they want to know what sort of stuff you’re stocking, so they’re happy to be sold to and the ratio of sales can outweigh content that is to educational or entertaining.

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What’s The Best Time To Advertise?

What’s the best time to advertise?

I love this question because it actually allows us to dive into our audience and dive into the data to help make better decisions about the choices we make when it comes to our marketing objectives.

Anyone that knows me and has done business with me, and my clients will all attest to the fact that when I talk, I want to use data to make decisions and recommendations. I don’t like assumptions, I don’t like opinions, everybody’s got one of them. What I like is looking at what is actually happening out there, knowing and understanding exactly how my audience behaves so that I can make better decisions and use the data and information to direct and govern what I do when it comes to my marketing, digital and social objectives.

So, when it comes to advertising, and let’s just say your objective is primarily around Facebook and Instagram advertising, the best thing you can do is firstly go into your insights, on Facebook and Instagram and you’ll actually be able to go through and see your audience. Here you are able to see not only the demographics of your audience, but you can actually see when your audience is online.

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