A guide that explains how athletes can approach companies asking for sponsorship, and how businesses can leverage sponsorship to their advantage.

I am writing this blog because I had a great question come in from a professional athlete who wants to know how to use social platforms to gain sponsorship. This question came about because he wanted to know if Instagram is enough to be gaining attention from potential sponsors, or whether he should create a website with a blog and generate attention this way.

And it’s a great question because when it comes to personal brands and when it comes to leveraging that personal brand for sponsorship and understanding where and how to play is so important. I would recommend that the first thing you do is to put yourself in the eyes of the potential sponsors. So, I would like to start by touching on this from the perspective of the potential sponsor.

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