If you were going fishing and wanted to find a new spot, what preparation would you do? Firstly, you would find out if there are any fish to be caught right? You’ll want to find the type of fish and whether they were worth catching.

It’s the same with your new business’s marketing strategy. Firstly, you’ve got to fish where the fish are. Which sounds obvious, but you’ve also got to understand your audience.

Who is your ideal customer? Is it a guy or a girl or is it a business?

What’s the ideal age range? Teenagers? 30-50? Over 50s?

Where do they live? Urban or rural?

What is their behaviour? How to they react? How do they think?

In marketing speak these are called, geographic, socioeconomic, demographic and their psychographic.

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