The Key to an Entrepreneur’s Mindset

The Key to an Entrepreneur’s Mindset

I recently got asked what the mindset of a successful entrepreneur is.

I feel humbled to have been asked this question, however, whilst I do have an element of success and I have a number of businesses that are performing quite well, for me, this is just the beginning. And perhaps a lot of the successful entreprenures of this world feel the same,  they may not see themselves as being overly successful either, in that it’s a journey, not a destination.

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Mens K1 200m at Penrith Regatta Centre 2017

A guide to athlete sponsorship

A guide that explains how athletes can approach companies asking for sponsorship, and how businesses can leverage sponsorship to their advantage.

I am writing this blog because I had a great question come in from a professional athlete who wants to know how to use social platforms to gain sponsorship. This question came about because he wanted to know if Instagram is enough to be gaining attention from potential sponsors, or whether he should create a website with a blog and generate attention this way.

And it’s a great question because when it comes to personal brands and when it comes to leveraging that personal brand for sponsorship and understanding where and how to play is so important. I would recommend that the first thing you do is to put yourself in the eyes of the potential sponsors. So, I would like to start by touching on this from the perspective of the potential sponsor.

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is your business on linkedin

Is Your business on LinkedIn?

Is your business on LinkedIn?

In this blog I want to talk a little bit about LinkedIn and I want to preface this conversation by saying if you’re still wondering if LinkedIn is a channel for you, or another platform that you should be using, then the easiest way to answer this question is, you’re mad if you’re not using it.

I still hear of people that are fearful or concerned about putting themselves on LinkedIn. I know people who tried it in the early days and they didn’t like the fact that they’ve were befriended or ‘linked’ by people requesting to connect with them who they didn’t know. If you don’t know them, don’t connect with them. It’s that simple. People are becoming more and more savvy when it comes to the use of LinkedIn and I think that we can all appreciate the benefits LinkedIn presents as a networking platform for businesses.

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content on instagram

What’s The Best Ratio Of Content?

“Whats the best ratio of content for my social media page?”

When posting on your social media page for your business, it can be hard to know exactly what to be posting. I often get asked “what’s the best ratio of content to be posting on my social media feeds”, in particular Facebook and Instagram we’re talking about here. Now, this is where you need to focus on your audience, and start to think about what’s going to appease them the most. Once you get a really clear understanding of who your followers are, who’s engaging with you and why they’re engaging, you can help improve that content ratio. We see, for instance, on some sites people are there because they want benefits, they want discounts on products, they want to know what new products are coming out, they want to know what sort of stuff you’re stocking, so they’re happy to be sold to and the ratio of sales can outweigh content that is to educational or entertaining.

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how to set goals

My Guide on Setting Goals and Achieving Them.

How to Set Attainable Goals

Christmas has come and gone, we counted down to 12:00am on December 31st, the holidays have come to an end and we are now starting to go back to work and getting ready for the year ahead. We’ve all heard about New Year’s resolutions, and some of us have given up on making them because we have set unattainable ones in the past. But I think it is important to set a list of clear, attainable goals to guide us on a journey of success for the year ahead.

So, how do we best achieve this without overwhelming ourselves, or setting ourselves up for failure which will ultimately result in feelings of guilt or self-doubt? 

What I believe is so hard about long-term goals is the fact that there are no immediate results, which often leaves us feeling disheartened and beaten. You’ve been eating healthy for weeks, going to the gym 3 times a week… now 2 months on and you can see little to no results. So, you give up and you’re back to your old ways. This is why I came up with a hack to achieving your goals: by listing these goals and pairing them with rewards! 

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