Instagram Tips for Businesses in 2018
In my latest blog I would like to give away 4 tips to enhancing your Instagram to build an authentic following of the perfect audience for your business.
1. Imagery – The Importance of Good Assets
Firstly, if you want to build a really authentic brand on Instagram, the first thing you want to do is get your imagery right! Take your time when doing this, try different types of photos, angles, videos etc. The aim here is to capture the attention of your perfect audience while they are scrolling through their feed. By having really great imagery you stand more of a chance of stopping people while they scroll. On average, you have a 1.2 second window to grab someone’s attention while they are ‘snacking’ on content. So, keep this in mind when you are uploading posts. It is also important that your photos show the personality of the business, and represent your business.Continue Reading