I am writing my next blog to outline what a micro influencer is, and how you can activate them for the benefit of your business.
We live in a world of social media, and there are many ways to use this to our advantage, such as the plethora of ‘Insta-famous’, micro influencers.
So, what is a micro influencer you might ask? For me, I define a micro influencer as somebody who has influence over a direct network of people, say on their various social media platforms such as Instagram, Snapchat, Pinterest and Facebook. Now, focusing on the amount of followers these people have can be one way at determining if they are an influencer, but paying careful attention to the actual people following them is key. Because these are the people who you want as you clients or customers. So, the aim here is to get the mico influencer to ‘seed’ or ‘plug’ your product in the hope that their audience will follow and purchase such products.