Should I boost posts on Facebook?

Should I boost posts on Facebook?

One of the questions I’m asked quite frequently is whether there is any value in boosting posts on Facebook and whether it’s just about reaching more people?

Firstly, the purpose of boosting a post is to ensure it hits your target audience.There would be little value in boosting it if it weren’t going to increase the chances of the people you’re targeting seeing the post. Rather than taking a ‘more the merrier’ approach, look to increase engagement by targeting those with a vested interest in the content you’re sharing.

Facebook has provided us with an incredible platform to engage our audience, asking in return for only a small sum of money to ensure that your brand, messages, video and content are being seen.

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