I’d like to address an excellent question which I’ve had a few times before: “Do you make yourself vulnerable, by posting both personal and business related content on your business social media pages?”
I know that everyone has different levels of comfort with what they choose to share online, so to answer this questions you need to ask:
- What are you comfortable sharing?
- What is going to be of most interest or value to your audience?
My social channels help my audience understand more about my personality as I choose to share a mix of personal and business content. I want to show them who I am as a person, as a human being, because at the end of the day that’s who we do business with: other human beings.Continue Reading