How to monetise your website?

How to monetise your Website?

How to monetise your website?

A great question that’s come up a few times in recent weeks is “how do I monetise my website?”

There are a couple of ways to do this. The first and most obvious being to sell through the website. For example, I have one client who has built a website to allocate Real Estate listings on it and to make some money from it.

The other way is for people or businesses to pay you for advertising their products or services on your website.

I want to keep this really simple. It can get overly complicated, but there are 3 different things you want to keep in mind if you’re looking to monetise your website:

  1. Integrity
  2. Value
  3. Integration

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How polished should your content be?

How polished should your content be?

This post was inspired by a conversation with a friend of mine who operates a Men’s Fashion startup, working as a stylist and tailor.

We were chatting about ways to help grow his business and a large part of his strategy is to produce quality content that will reach his audience of male, medium to high income earners who take pride in their appearance and sense of fashion.

The question he raised was: how polished should this content be?

Comparing himself to the big players in the men’s fashion space, such as GQ and Tom Ford, he held the perception that his content needed to be of a similar style and production quality.

Our audience almost always wants one thing above all else and that’s authenticity. They want to see and feel a connection with the real you. They want to know who you are, what you do, how you do it, why you do it. They want to hear your story.

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Marketing of ‘Luxury’ Goods

Marketing of ‘Luxury’ Goods

One of my followers recently posed this question: “how can you effectively target the promotion and sales of luxury goods?”

Whilst marketing something that everyone uses every day might sound like an easier task than marketing a luxury, non-essential item, I would argue that it’s the other way around. Being able to identify a specific niche market typically makes the job a lot easier.

If you’re selling a luxury good or service, it may only be the top 10 to 20 per cent of the population that can afford to buy from you, however this percentage still represents a significant opportunity.

Being able to narrow an audience down to a specific market is, in fact, easier as the audience will have a very distinct set of behaviours that you can learn and use to your advantage.

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how to overcome marketing mistakes

Do you need to be on page one of Google?

Search Engine Optimisation (SEO) as you are probably aware, is the process of increasing visitors to your website by ensuring your site is ranked highly by search engines such as Google, ideally appearing on the first page when searching for your industry, business name, product or service.

It’s a hotly debated topic and has been the subject of scammers offering quick-fix solutions to put you on page one. The elusive page one goal and art in achieving this has earnt SEO something of a ‘witchcraft’ reputation.  

As with any industry some dodgy practices in the history of SEO and aforementioned scams have left many businesses out of pocket and even blacklisted by Google.

Knowing the basics of SEO and where to begin will help you and your business avoid hiring the wrong people and having to clean up the mess or start afresh!

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#3 Mistakes To Avoid When Using Hashtags

A small business owner recently asked me about hashtags on Instagram – should they be using them? Do they work? What are they for?

This is a great question, particularly because of the conjecture around it and the different approaches you may have seen.

Your objective on Instagram is to be listed in the top stories on the search page. Stories that are trending on Instagram are shown in keeping with your interests or your likes. By that I mean a trending story that is relevant to something you like on Instagram will show up in your feed more than another story that is unrelated.

You’ll see images from others that will capture your attention, from people that you may or may not be following. The ranking assigned to these stories stems from the use of hashtags: things that are relevant that you might be looking for, or acting on.

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Should I boost posts on Facebook?

One of the questions I’m asked quite frequently is whether there is any value in boosting posts on Facebook and whether it’s just about reaching more people?

Firstly, the purpose of boosting a post is to ensure it hits your target audience.There would be little value in boosting it if it weren’t going to increase the chances of the people you’re targeting seeing the post. Rather than taking a ‘more the merrier’ approach, look to increase engagement by targeting those with a vested interest in the content you’re sharing.

Facebook has provided us with an incredible platform to engage our audience, asking in return for only a small sum of money to ensure that your brand, messages, video and content are being seen.

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