3 ways to get noticed online

3 ways to get noticed online

How do I get noticed on social media? It’s a question I often get asked by my family, friends, potential clients or even long-term clients.

For someone so focused on all being dangerously digital, I love this question because it’s broad enough for me to go down to so many different avenues, but I will to focus on a couple of things for this blog.

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How to generate software sales on social media

Are you wondering if social media is the right platform for your business to generate software sales?

As a business owner, if you think that social media is the best channel or the first step where you could increase your database and activate your customers, I am here to challenge that and I will show you why. It is something that you can do a bit later but certainly not the first and only channel.

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The Key to an Entrepreneur’s Mindset

I recently got asked what the mindset of a successful entrepreneur is.

I feel humbled to have been asked this question, however, whilst I do have an element of success and I have a number of businesses that are performing quite well, for me, this is just the beginning. And perhaps a lot of the successful entreprenures of this world feel the same,  they may not see themselves as being overly successful either, in that it’s a journey, not a destination.

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Instagram story at music festival

The 3 Platforms to be using in 2018

What are the three biggest trends for social media in 2018?

I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic.  Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise,  and from a professional perspective, LinkedIn.  But the three I believe your business or personal profile should focus on are  Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.

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nike brand ambassador

How to use Brand Ambassadors favourably for your business

Are you using brand ambassadors to build your brand and online presence?

Back in my corporate days, finding somebody famous or who had attention of an audience, to become your ambassador was quite an expensive exercise, and it still can be depending on who it is. But what I love about ambassadors and social media in particular is that now it can be a relatively cost effective strategy to implement for your brand. I recently wrote a blog about how to use micro influencers on social media, which I recommend reading if you have questioned using a brand ambassador, as the concept is relatively the same.

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Winestains Barossa

Micro Influencers, Marketing of the Future

I am writing my next blog to outline what a micro influencer is, and how you can activate them for the benefit of your business.

We live in a world of social media, and there are many ways to use this to our advantage, such as the plethora of ‘Insta-famous’, micro influencers.

So, what is a micro influencer you might ask? For me, I define a micro influencer as somebody who has influence over a direct network of people, say on their various social media platforms such as Instagram, Snapchat, Pinterest and Facebook. Now, focusing on the amount of followers these people have can be one way at determining if they are an influencer, but paying careful attention to the actual people following them is key. Because these are the people who you want as you clients or customers. So, the aim here is to get the mico influencer to ‘seed’ or ‘plug’ your product in the hope that their audience will follow and purchase such products.

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Mens K1 200m at Penrith Regatta Centre 2017

A guide to athlete sponsorship

A guide that explains how athletes can approach companies asking for sponsorship, and how businesses can leverage sponsorship to their advantage.

I am writing this blog because I had a great question come in from a professional athlete who wants to know how to use social platforms to gain sponsorship. This question came about because he wanted to know if Instagram is enough to be gaining attention from potential sponsors, or whether he should create a website with a blog and generate attention this way.

And it’s a great question because when it comes to personal brands and when it comes to leveraging that personal brand for sponsorship and understanding where and how to play is so important. I would recommend that the first thing you do is to put yourself in the eyes of the potential sponsors. So, I would like to start by touching on this from the perspective of the potential sponsor.

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how to overcome marketing mistakes

1 Key Strategy I Teach My Clients To Overcome The Common Marketing Mistakes Businesses Tend To Make

The 3 common problems in business…

When I wrote my book ‘I Just Want It To Work, A Guide To Understanding Digital Marketing And Social Media For Frustrated Business Owners, Managers and Marketers’, I researched over 40 businesses ranging from around the $600,000 in revenue mark up to just over $600 million in revenue. And what I found so interesting was that regardless of the size of those businesses, whether they’re at the smaller end of the spectrum or at the larger end of the spectrum, they had three problems in common.

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How to build an online following

Building the right type of following

Building The Right Type Of Following

I am often asked, “how do I build my following with the right type of people?”.

ENGAGMENT, ENGAGMENT, ENGAGEMENT! 

That is hands down, the best and most cost-efficient way of growing a really great following and an authentic following.

How do I do this?

By engaging with others. This means going out and reaching out to the type of people who you want to follow you, and engaging with their content. By observing their content, engaging and starting conversations with your perfect audience, that’s ultimately the best way to build your following.  Yes, it does take time. Yes, it’s hard work, but who cares when it comes to the fact that it’s free, it doesn’t cost anything to sit there and make some valuable and fair comments to the sort of people who you’d love to follow you.

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Small business owner researching the difference between sales and marketing

The difference between Sales and Marketing that every business owner needs to know

Understanding Sales and Marketing

Is sales marketing? Is marketing sales? Does sales come after marketing? Does marketing precede sales? Or, does sales precede marketing? How does it all work?

I want to really simplify it and I want to put it in the context. Here is where I believe the value is; that being how it relates to businesses and the size of the businesses, where businesses are at, and how they scale. When you’re a small business and you’re starting out, quite often you’ve got very little funds. Further, you’re self-funding and chances are you’re going to boot-strap everything you have. If that’s the case, nothing, as far as I’m concerned, beats sales.

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