Should I Build An App?

Should I Build An App?

The short answer for most and if not, the majority of the businesses is, if you’re building a website, your website should be mobile responsive which means the necessity, or the need for a mobile app is somewhat redundant.

Where there can be an opportunity for a mobile app to be relevant for your business is where there is a need for:

  • repeat or regular use.
  • or focused use of a particular function that is linked to your website.

For instance,  if you’re in the events industry. The value of having an app that allows you to setup events for your clients, potentially could be really valuable or if a client is hosting events regularly.

You might want to have an app to make it easy for them to book your services or to book your services  regularly. In this instance, a mobile app might be more beneficial for your business.  

For most businesses however, if your website is primarily:

  • Giving information.
  • Providing forms
  • Contact
  • Providing images, or portfolio,
  • or similar.

The website itself not necessarily require the user to be frequently access, or updating any information on the website (or on any app).

Businesses with these type of websites just need it to be mobile responsive.

Does my business need an app?

For instances where you can be doing something regularly or you need to look at regular client engagement or you want to make it easier of selling in person, ordering, or even having a login so it remembers specific details, that could be where a mobile app would be beneficial to your business as just an example.  

Again, it comes down to the objective and the strategy that you have in place and that is something you put your thought into before you make the decision to go down the mobile app path. Otherwise, in the large majority of cases you can get away with having or building a mobile responsive website. 

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Is Facebook Ads Good For My Business?

I recently got asked a great question which tends to pop up almost every day in our line of business. The question was,

“Is Facebook a good platform ti market my business?”

What I like to share with clients when they ask that question in understanding that Facebook is just another tactic along with all the other marketing tactics out there and understanding if Facebook is the right platform to marketing your business. Understanding your audience and understanding exactly how they behave when they’re on Facebook is critical to evaluating whether Facebook is a good medium to market your business on.  

 I’ve seen way too much money get wasted on Facebook ads that go nowhere. I’m sure we all keep seeing ads that are irrelevant to us or are not targeted properly. I think we’ve all had enough of that and so hopefully this video will help set that straight when making an evaluation as to whether you should market your business in Facebook or not.  

First Things First

The first thing you need to keep in mind is that Facebook is a disruptive medium. People are not actively searching on Facebook for a solution. They don’t want to know how much car insurance is. They’re not look out an Airbnb or for a hotel. They’re not actively looking for an answer.  

When they’re on social, they are doing 3 things – they’re looking to be educated in some form; they’re looking to be engaged both to and from, some form of engagement; and, they’re looking to be entertained.

They’re typically there for a combination or an experience of the combination of things. Their education, engagement, and entertainment – it’s typically what they are there for. When you keep that in mind of the people, your perfect customer, of how your perfect customer might behave, you might want to think about that and think about how relevant what you’re giving to them on Facebook is when you disrupt them in their feed for being educated, engaged, and entertained.  

What I tend to talk about is:

  • how can you help add value if you’re going to advertise?
  • How can you provide some value from the onset?
  • Can you give them something?
  • Is this timely?
  • Is it relevant to them?
  • Is this something they will find valuable in some way?
  • Does this entertain them enough to make them want to take the next action? 

Often, what tends to happen is, people go straight for the jugular when advertising on Facebook.

They’re asking, before they give anything. It’s like asking somebody to come home with you before buying them a drink and taking them to dinner. It’s that kind of analogy where you’re trying to sell immediately without knowing whether what you have to sell is actually relevant to your target audience.

That’s one of the things that we’re really big on – being really clear on what that process might be if they see you on Facebook, how do you add value from the first interaction and then, once they engage with our first interaction, how do you then send them a second message that gives them a bit more of the clearer picture about what you do and what might be more relevant for them.

The ultimate goal is to get them to behave in a way you want them to behave, but they do it because they feel like they are aligned with you, it’s become relevant to them, and the process has been seamless in there. They’re not being disruptive in a way that basically annoys them. That’s what you want to keep in mind when considering Facebook as a platform to market your business. 

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What Is SEO, And Do You Need It?

Yes, it’s not a new topic. But yes, it’s just as big of a deal as when you first heard about it. In the early 2000’s business owners in Australia started asking… “what is SEO?”. 

In 2019, that’s probably a question you know the answer to.  

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Destination Planning

The First Step For Your Company to Dominate.

Before diving head first into the social media deep end, what’s the very first thing decision you need to make for your company? 

Think about this, did McDonalds aim to make and sell you the absolute best hamburger you have ever had? Was that their goal?  

Or was McDonalds goal to give you a burger with at least some taste on the go, very quickly, at an industry low price compared to the alternatives. (if you eat McDonalds or not, the point still stands for their hundreds of millions of customers around the globe). 

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Using instagram to build an authentic following

How to create the ‘perfect’ Facebook Ad

A lot of people nowadays realise the potential of advertising on Facebook for their online businesses. A popular practice for businesses – especially with after the algorithm changes- is creating Facebook Ads. It is important that your business produces a Facebook Ad that attracts your audiences attention while creating desire for your product, turning your audience into potential customers. 

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Social media tools for Real Estate Agents

Imagine and think about the popular real estate agents that you know. Do you remember about the specific detail that the agent was known for? Every successful realtor in the market have their own brand.

Personal brands, just like my Kevin Spiteri brand other influencers out there, is the aim of every aspiring agent so that can people relate to them because having a brand differentiates you in the market.

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engaging with customers

The key to creating content that will be valuable to your perfect customer

In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience. 

“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.

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