For something that is used almost daily by up to 2 billion people the capabilities of Facebook are often misunderstood. There are assumptions made about the platform which mean that the potential for B2B marketing is often overlooked.
People assume that Facebook is only for consumers. They assume the only market available on Facebook is for a business to sell to individuals. This means businesses are only seeing half the story.
Imagine having a washing machine and not realising it had a dryer built in as well. All this time you’ve been hanging your wet clothes on the washing line or a clothes horse when you could have been doing two jobs in one place.
When we stop the myth that Facebook is solely a consumer market and embrace the fact that businesses can use it sell to other business then we can improve our marketing (and profits!) dramatically.Continue Reading