Before diving head first into the social media deep end, what’s the very first thing decision you need to make for your company?
Think about this, did McDonalds aim to make and sell you the absolute best hamburger you have ever had? Was that their goal?
Or was McDonalds goal to give you a burger with at least some taste on the go, very quickly, at an industry low price compared to the alternatives. (if you eat McDonalds or not, the point still stands for their hundreds of millions of customers around the globe).