Is facebook only for consumers?

Is facebook only for consumers?

For something that is used almost daily by up to 2 billion people the capabilities of Facebook are often misunderstood. There are assumptions made about the platform which mean that the potential for B2B marketing is often overlooked.

People assume that Facebook is only for consumers. They assume the only market available on Facebook is for a business to sell to individuals. This means businesses are only seeing half the story.

Imagine having a washing machine and not realising it had a dryer built in as well. All this time you’ve been hanging your wet clothes on the washing line or a clothes horse when you could have been doing two jobs in one place.

When we stop the myth that Facebook is solely a consumer market and embrace the fact that businesses can use it sell to other business then we can improve our marketing (and profits!) dramatically.

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What is the best marketing strategies to implement for a new business?

What are the best marketing strategies to implement for a new business?

If you were going fishing and wanted to find a new spot, what preparation would you do? Firstly, you would find out if there are any fish to be caught right? You’ll want to find the type of fish and whether they were worth catching.

It’s the same with your new business’s marketing strategy. Firstly, you’ve got to fish where the fish are. Which sounds obvious, but you’ve also got to understand your audience.

Who is your ideal customer? Is it a guy or a girl or is it a business?

What’s the ideal age range? Teenagers? 30-50? Over 50s?

Where do they live? Urban or rural?

What is their behaviour? How to they react? How do they think?

In marketing speak these are called, geographic, socioeconomic, demographic and their psychographic.

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Four lessons I learned from starting a small business aged 14

My childhood was a wonderful time but my family lived on next to nothing. I’d have given anything for the toys I saw in the shop windows. This experience meant I was determined to earn money for myself early and by the time I was 14, I was running between two jobs and unintentionally entered the entrepreneurship world determined to start a successful small business.

I was an electronics geek, learning the ins and outs on secondhand kits from the market. I proved a dab hand at circuitry and I managed to convince my older sister to let me use her car as a testing ground. I managed to figure out how to install a stereo unit and a set of speakers. News spread of my new found talent and so began my first venture. My strategy? To charge 50 per cent less than the professional businesses in the local area.

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How do I avoid sounding like a robot when writing content for my social network or website?

How do I avoid sounding like a robot when writing content for my social network or website?

Your social media feed is an essential tool to your business. It provides the titbits of your daily life to your followers and potential customers. It is a regular opportunity to add your personality to your product or your service.

But doing this on a, sometimes, daily basis can be a strain. To always be the happy, positive person you want to portray when sometimes you’re actually feeling the opposite is a near impossible task. Maybe you lost a client or a good lead didn’t go anywhere. Maybe you just ran out of coffee.

This is where in-app scheduling or software like Hootsuite can be valuable because when you are that happy, positive person you can smash out loads of great posts.

There is another danger though. With social media posts needing to be so regular, it can be easy to lose your personality and become robotic. This can alienate your audience because they feel they are being talked at instead of being talked with.

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How do I promote my business on social media if I am an introvert?

How do I promote my business on social media if I am an introvert?

Very few people feel completely comfortable on social media. Whether we are conscious of it or not, what we choose to reveal to the online world is a very carefully managed affair.

This is also true of your business. You’re are trying to portray a certain image and a brand that, once you hit ‘Publish’, will be open to public scrutiny.

For some people the challenge and excitement this brings is what they thrive off. For others, the thought of putting your business on social media is enough to send you crawling under your desk. After all it’s become your world, right? It’s too precious to expose it to the ravages and savages online.

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When Should I Produce and Post Facebook Content?

When Should I Produce and Post Facebook Content?

Managing your time efficiently, especially if you’re a small business, is an ongoing challenge.

Regularly posting to your social channels should be something you have built in to your week, whilst also allowing for spontaneity with as-they-happen posts.

I’ve been asked if it is better to allocate an hour every day to post and create content, or if posting and production should be staged throughout the day.

Firstly, I would be allocating a set time each week, not day, to create content, say a few hours on a weekend or week night and utilise the many scheduling tools that exist to set them up to feature throughout the week.

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Feeling vulnerable when posting personal content on Social Media?

Feeling vulnerable when posting personal content on Social Media?

I’d like to address an excellent question which I’ve had a few times before: “Do you make yourself vulnerable, by posting both personal and business related content on your business social media pages?

I know that everyone has different levels of comfort with what they choose to share online, so to answer this questions you need to ask:

  1. What are you comfortable sharing?
  2. What is going to be of most interest or value to your audience?

My social channels help my audience understand more about my personality as I choose to share a mix of personal and business content. I want to show them who I am as a person, as a human being, because at the end of the day that’s who we do business with: other human beings.

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Google Shopping vs. Facebook Advertising

Google Shopping vs. Facebook Advertising

Knowing where and how to allocate your digital marketing budget can be daunting.

I’d like to address two different advertising platforms and their different roles and relevance for campaigns, in response to the question: “do you feel that Facebook can have a similar cost per conversion ratio as Google Shopping Ads or do you feel Facebook is high up the conversion funnel and is more of a branding tool?

This is effectively like comparing oranges with apples. You have two very distinct strategies here that need to be considered, based on what your objectives are.

To truly measure the two channels and how they could work for you, you’d need to run extensive split A/B testing with various campaigns. Instead, I’ll start by explaining the differences between using Google Shopping and Facebook Advertising to market your product or service.

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How to monetise your Website?

How to monetise your website?

A great question that’s come up a few times in recent weeks is “how do I monetise my website?”

There are a couple of ways to do this. The first and most obvious being to sell through the website. For example, I have one client who has built a website to allocate Real Estate listings on it and to make some money from it.

The other way is for people or businesses to pay you for advertising their products or services on your website.

I want to keep this really simple. It can get overly complicated, but there are 3 different things you want to keep in mind if you’re looking to monetise your website:

  1. Integrity
  2. Value
  3. Integration

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How polished should your content be?

How polished should your content be?

This post was inspired by a conversation with a friend of mine who operates a Men’s Fashion startup, working as a stylist and tailor.

We were chatting about ways to help grow his business and a large part of his strategy is to produce quality content that will reach his audience of male, medium to high income earners who take pride in their appearance and sense of fashion.

The question he raised was: how polished should this content be?

Comparing himself to the big players in the men’s fashion space, such as GQ and Tom Ford, he held the perception that his content needed to be of a similar style and production quality.

Our audience almost always wants one thing above all else and that’s authenticity. They want to see and feel a connection with the real you. They want to know who you are, what you do, how you do it, why you do it. They want to hear your story.

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