The key to creating content that will be valuable to your perfect customer

engaging with customers

The key to creating content that will be valuable to your perfect customer

In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience. 

“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.

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The Key to an Entrepreneur’s Mindset

I recently got asked what the mindset of a successful entrepreneur is.

I feel humbled to have been asked this question, however, whilst I do have an element of success and I have a number of businesses that are performing quite well, for me, this is just the beginning. And perhaps a lot of the successful entreprenures of this world feel the same,  they may not see themselves as being overly successful either, in that it’s a journey, not a destination.

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Instagram story at music festival

The 3 Platforms to be using in 2018

What are the three biggest trends for social media in 2018?

I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic.  Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise,  and from a professional perspective, LinkedIn.  But the three I believe your business or personal profile should focus on are  Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.

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nike brand ambassador

How to use Brand Ambassadors favourably for your business

Are you using brand ambassadors to build your brand and online presence?

Back in my corporate days, finding somebody famous or who had attention of an audience, to become your ambassador was quite an expensive exercise, and it still can be depending on who it is. But what I love about ambassadors and social media in particular is that now it can be a relatively cost effective strategy to implement for your brand. I recently wrote a blog about how to use micro influencers on social media, which I recommend reading if you have questioned using a brand ambassador, as the concept is relatively the same.

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Winestains Barossa

Micro Influencers, Marketing of the Future

I am writing my next blog to outline what a micro influencer is, and how you can activate them for the benefit of your business.

We live in a world of social media, and there are many ways to use this to our advantage, such as the plethora of ‘Insta-famous’, micro influencers.

So, what is a micro influencer you might ask? For me, I define a micro influencer as somebody who has influence over a direct network of people, say on their various social media platforms such as Instagram, Snapchat, Pinterest and Facebook. Now, focusing on the amount of followers these people have can be one way at determining if they are an influencer, but paying careful attention to the actual people following them is key. Because these are the people who you want as you clients or customers. So, the aim here is to get the mico influencer to ‘seed’ or ‘plug’ your product in the hope that their audience will follow and purchase such products.

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how to overcome marketing mistakes

1 Key Strategy I Teach My Clients To Overcome The Common Marketing Mistakes Businesses Tend To Make

The 3 common problems in business…

When I wrote my book ‘I Just Want It To Work, A Guide To Understanding Digital Marketing And Social Media For Frustrated Business Owners, Managers and Marketers’, I researched over 40 businesses ranging from around the $600,000 in revenue mark up to just over $600 million in revenue. And what I found so interesting was that regardless of the size of those businesses, whether they’re at the smaller end of the spectrum or at the larger end of the spectrum, they had three problems in common.

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How to build an online following

Building the right type of following

Building The Right Type Of Following

I am often asked, “how do I build my following with the right type of people?”.

ENGAGMENT, ENGAGMENT, ENGAGEMENT! 

That is hands down, the best and most cost-efficient way of growing a really great following and an authentic following.

How do I do this?

By engaging with others. This means going out and reaching out to the type of people who you want to follow you, and engaging with their content. By observing their content, engaging and starting conversations with your perfect audience, that’s ultimately the best way to build your following.  Yes, it does take time. Yes, it’s hard work, but who cares when it comes to the fact that it’s free, it doesn’t cost anything to sit there and make some valuable and fair comments to the sort of people who you’d love to follow you.

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Small business owner researching the difference between sales and marketing

The difference between Sales and Marketing that every business owner needs to know

Understanding Sales and Marketing

Is sales marketing? Is marketing sales? Does sales come after marketing? Does marketing precede sales? Or, does sales precede marketing? How does it all work?

I want to really simplify it and I want to put it in the context. Here is where I believe the value is; that being how it relates to businesses and the size of the businesses, where businesses are at, and how they scale. When you’re a small business and you’re starting out, quite often you’ve got very little funds. Further, you’re self-funding and chances are you’re going to boot-strap everything you have. If that’s the case, nothing, as far as I’m concerned, beats sales.

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is your business on linkedin

Is Your business on LinkedIn?

Is your business on LinkedIn?

In this blog I want to talk a little bit about LinkedIn and I want to preface this conversation by saying if you’re still wondering if LinkedIn is a channel for you, or another platform that you should be using, then the easiest way to answer this question is, you’re mad if you’re not using it.

I still hear of people that are fearful or concerned about putting themselves on LinkedIn. I know people who tried it in the early days and they didn’t like the fact that they’ve were befriended or ‘linked’ by people requesting to connect with them who they didn’t know. If you don’t know them, don’t connect with them. It’s that simple. People are becoming more and more savvy when it comes to the use of LinkedIn and I think that we can all appreciate the benefits LinkedIn presents as a networking platform for businesses.

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What is the best marketing strategies to implement for a new business?

What are the best marketing strategies to implement for a new business?

If you were going fishing and wanted to find a new spot, what preparation would you do? Firstly, you would find out if there are any fish to be caught right? You’ll want to find the type of fish and whether they were worth catching.

It’s the same with your new business’s marketing strategy. Firstly, you’ve got to fish where the fish are. Which sounds obvious, but you’ve also got to understand your audience.

Who is your ideal customer? Is it a guy or a girl or is it a business?

What’s the ideal age range? Teenagers? 30-50? Over 50s?

Where do they live? Urban or rural?

What is their behaviour? How to they react? How do they think?

In marketing speak these are called, geographic, socioeconomic, demographic and their psychographic.

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