#Business, Content, Digital Marketing, Social Media

Is facebook only for consumers?

For something that is used almost daily by up to 2 billion people the capabilities of Facebook are often misunderstood. There are assumptions made about the platform which mean that the potential for B2B marketing is often overlooked.

People assume that Facebook is only for consumers. They assume the only market available on Facebook is for a business to sell to individuals. This means businesses are only seeing half the story.

Imagine having a washing machine and not realising it had a dryer built in as well. All this time you’ve been hanging your wet clothes on the washing line or a clothes horse when you could have been doing two jobs in one place.

When we stop the myth that Facebook is solely a consumer market and embrace the fact that businesses can use it sell to other business then we can improve our marketing (and profits!) dramatically.

#Digital Marketing, Social Media

Feeling vulnerable when posting personal content on Social Media?

I’d like to address an excellent question which I’ve had a few times before: “Do you make yourself vulnerable, by posting both personal and business related content on your business social media pages?”

I know that everyone has different levels of comfort with what they choose to share online, so to answer this questions you need to ask:

What are you comfortable sharing?
What is going to be of most interest or value to your audience?

My social channels help my audience understand more about my personality as I choose to share a mix of personal and business content. I want to show them who I am as a person, as a human being, because at the end of the day that’s who we do business with: other human beings.

#Digital Marketing, Social Media

Google Shopping vs. Facebook Advertising

Knowing where and how to allocate your digital marketing budget can be daunting.

I’d like to address two different advertising platforms and their different roles and relevance for campaigns, in response to the question: “do you feel that Facebook can have a similar cost per conversion ratio as Google Shopping Ads or do you feel Facebook is high up the conversion funnel and is more of a branding tool?

This is effectively like comparing oranges with apples. You have two very distinct strategies here that need to be considered, based on what your objectives are.

To truly measure the two channels and how they could work for you, you’d need to run extensive split A/B testing with various campaigns. Instead, I’ll start by explaining the differences between using Google Shopping and Facebook Advertising to market your product or service.

#Digital Marketing

Do you need to be on page one of Google?

Search Engine Optimisation (SEO) as you are probably aware, is the process of increasing visitors to your website by ensuring your site is ranked highly by search engines such as Google, ideally appearing on the first page when searching for your industry, business name, product or service.

It’s a hotly debated topic and has been the subject of scammers offering quick-fix solutions to put you on page one. The elusive page one goal and art in achieving this has earnt SEO something of a ‘witchcraft’ reputation.

As with any industry some dodgy practices in the history of SEO and aforementioned scams have left many businesses out of pocket and even blacklisted by Google.

Knowing the basics of SEO and where to begin will help you and your business avoid hiring the wrong people and having to clean up the mess or start afresh!