Instagram Tips for 2018

Instagram Tips for 2018

Instagram Tips for Businesses in 2018

In my latest blog I would like to give away 4 tips to enhancing your Instagram to build an authentic following of the perfect audience for your business.

1. Imagery – The Importance of Good Assets

Firstly, if you want to build a really authentic brand on Instagram, the first thing you want to do is get your imagery right!  Take your time when doing this, try different types of photos, angles, videos etc. The aim here is to capture the attention of your perfect audience while they are scrolling through their feed. By having really great imagery you stand more of a chance of stopping people while they scroll. On average, you have a 1.2 second window to grab someone’s attention while they are ‘snacking’ on content. So, keep this in mind when you are uploading posts. It is also important that your photos show the personality of the business, and represent your business.

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My Guide on Setting Goals and Achieving Them.

How to Set Attainable Goals

Christmas has come and gone, we counted down to 12:00am on December 31st, the holidays have come to an end and we are now starting to go back to work and getting ready for the year ahead. We’ve all heard about New Year’s resolutions, and some of us have given up on making them because we have set unattainable ones in the past. But I think it is important to set a list of clear, attainable goals to guide us on a journey of success for the year ahead.

So, how do we best achieve this without overwhelming ourselves, or setting ourselves up for failure which will ultimately result in feelings of guilt or self-doubt? 

What I believe is so hard about long-term goals is the fact that there are no immediate results, which often leaves us feeling disheartened and beaten. You’ve been eating healthy for weeks, going to the gym 3 times a week… now 2 months on and you can see little to no results. So, you give up and you’re back to your old ways. This is why I came up with a hack to achieving your goals: by listing these goals and pairing them with rewards! 

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Seasonal Marketing

Christmas is upon us, and another year is coming to an end. Which means It’s that time of year again, the Melbourne Cup has come and gone, and traditionally things have now started to slow down. Businesses and people start to change focus. This also means, businesses are getting ready for the Christmas break, and looking to the new year, and although this planning creates a busy time for most, it is also a time where people want to be able to relax and unwind.

I often find that businesses struggle with their preparation for the seasonal break, therefore I find that they get their priorities wrong. Have you ever questioned how you can be better prepared for this time of year, in order for you to hit the ground running in the new year?

Firstly, let’s start with the basics. Are you service-based business or a product-based business, because they really need to be treated differently during this time of year.

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Is facebook only for consumers?

For something that is used almost daily by up to 2 billion people the capabilities of Facebook are often misunderstood. There are assumptions made about the platform which mean that the potential for B2B marketing is often overlooked.

People assume that Facebook is only for consumers. They assume the only market available on Facebook is for a business to sell to individuals. This means businesses are only seeing half the story.

Imagine having a washing machine and not realising it had a dryer built in as well. All this time you’ve been hanging your wet clothes on the washing line or a clothes horse when you could have been doing two jobs in one place.

When we stop the myth that Facebook is solely a consumer market and embrace the fact that businesses can use it sell to other business then we can improve our marketing (and profits!) dramatically.

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What is the best marketing strategies to implement for a new business?

What are the best marketing strategies to implement for a new business?

If you were going fishing and wanted to find a new spot, what preparation would you do? Firstly, you would find out if there are any fish to be caught right? You’ll want to find the type of fish and whether they were worth catching.

It’s the same with your new business’s marketing strategy. Firstly, you’ve got to fish where the fish are. Which sounds obvious, but you’ve also got to understand your audience.

Who is your ideal customer? Is it a guy or a girl or is it a business?

What’s the ideal age range? Teenagers? 30-50? Over 50s?

Where do they live? Urban or rural?

What is their behaviour? How to they react? How do they think?

In marketing speak these are called, geographic, socioeconomic, demographic and their psychographic.

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Four lessons I learned from starting a small business aged 14

My childhood was a wonderful time but my family lived on next to nothing. I’d have given anything for the toys I saw in the shop windows. This experience meant I was determined to earn money for myself early and by the time I was 14, I was running between two jobs and unintentionally entered the entrepreneurship world determined to start a successful small business.

I was an electronics geek, learning the ins and outs on secondhand kits from the market. I proved a dab hand at circuitry and I managed to convince my older sister to let me use her car as a testing ground. I managed to figure out how to install a stereo unit and a set of speakers. News spread of my new found talent and so began my first venture. My strategy? To charge 50 per cent less than the professional businesses in the local area.

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How do I avoid sounding like a robot when writing content for my social network or website?

How do I avoid sounding like a robot when writing content for my social network or website?

Your social media feed is an essential tool to your business. It provides the titbits of your daily life to your followers and potential customers. It is a regular opportunity to add your personality to your product or your service.

But doing this on a, sometimes, daily basis can be a strain. To always be the happy, positive person you want to portray when sometimes you’re actually feeling the opposite is a near impossible task. Maybe you lost a client or a good lead didn’t go anywhere. Maybe you just ran out of coffee.

This is where in-app scheduling or software like Hootsuite can be valuable because when you are that happy, positive person you can smash out loads of great posts.

There is another danger though. With social media posts needing to be so regular, it can be easy to lose your personality and become robotic. This can alienate your audience because they feel they are being talked at instead of being talked with.

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How do I promote my business on social media if I am an introvert?

How do I promote my business on social media if I am an introvert?

Very few people feel completely comfortable on social media. Whether we are conscious of it or not, what we choose to reveal to the online world is a very carefully managed affair.

This is also true of your business. You’re are trying to portray a certain image and a brand that, once you hit ‘Publish’, will be open to public scrutiny.

For some people the challenge and excitement this brings is what they thrive off. For others, the thought of putting your business on social media is enough to send you crawling under your desk. After all it’s become your world, right? It’s too precious to expose it to the ravages and savages online.

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When Should I Produce and Post Facebook Content?

When Should I Produce and Post Facebook Content?

Managing your time efficiently, especially if you’re a small business, is an ongoing challenge.

Regularly posting to your social channels should be something you have built in to your week, whilst also allowing for spontaneity with as-they-happen posts.

I’ve been asked if it is better to allocate an hour every day to post and create content, or if posting and production should be staged throughout the day.

Firstly, I would be allocating a set time each week, not day, to create content, say a few hours on a weekend or week night and utilise the many scheduling tools that exist to set them up to feature throughout the week.

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Feeling vulnerable when posting personal content on Social Media?

Feeling vulnerable when posting personal content on Social Media?

I’d like to address an excellent question which I’ve had a few times before: “Do you make yourself vulnerable, by posting both personal and business related content on your business social media pages?

I know that everyone has different levels of comfort with what they choose to share online, so to answer this questions you need to ask:

  1. What are you comfortable sharing?
  2. What is going to be of most interest or value to your audience?

My social channels help my audience understand more about my personality as I choose to share a mix of personal and business content. I want to show them who I am as a person, as a human being, because at the end of the day that’s who we do business with: other human beings.

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