How keep your Instagram Uniform

Using instagram to build an authentic following

How to create the ‘perfect’ Facebook Ad

A lot of people nowadays realise the potential of advertising on Facebook for their online businesses. A popular practice for businesses – especially with after the algorithm changes- is creating Facebook Ads. It is important that your business produces a Facebook Ad that attracts your audiences attention while creating desire for your product, turning your audience into potential customers. 

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Social media tools for Real Estate Agents

Imagine and think about the popular real estate agents that you know. Do you remember about the specific detail that the agent was known for? Every successful realtor in the market have their own brand.

Personal brands, just like my Kevin Spiteri brand other influencers out there, is the aim of every aspiring agent so that can people relate to them because having a brand differentiates you in the market.

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engaging with customers

The key to creating content that will be valuable to your perfect customer

In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience. 

“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.

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3 ways to get noticed online

How do I get noticed on social media? It’s a question I often get asked by my family, friends, potential clients or even long-term clients.

For someone so focused on all being dangerously digital, I love this question because it’s broad enough for me to go down to so many different avenues, but I will to focus on a couple of things for this blog.

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How to generate software sales on social media

Are you wondering if social media is the right platform for your business to generate software sales?

As a business owner, if you think that social media is the best channel or the first step where you could increase your database and activate your customers, I am here to challenge that and I will show you why. It is something that you can do a bit later but certainly not the first and only channel.

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The Key to an Entrepreneur’s Mindset

I recently got asked what the mindset of a successful entrepreneur is.

I feel humbled to have been asked this question, however, whilst I do have an element of success and I have a number of businesses that are performing quite well, for me, this is just the beginning. And perhaps a lot of the successful entreprenures of this world feel the same,  they may not see themselves as being overly successful either, in that it’s a journey, not a destination.

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Instagram story at music festival

The 3 Platforms to be using in 2018

What are the three biggest trends for social media in 2018?

I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic.  Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise,  and from a professional perspective, LinkedIn.  But the three I believe your business or personal profile should focus on are  Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.

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nike brand ambassador

How to use Brand Ambassadors favourably for your business

Are you using brand ambassadors to build your brand and online presence?

Back in my corporate days, finding somebody famous or who had attention of an audience, to become your ambassador was quite an expensive exercise, and it still can be depending on who it is. But what I love about ambassadors and social media in particular is that now it can be a relatively cost effective strategy to implement for your brand. I recently wrote a blog about how to use micro influencers on social media, which I recommend reading if you have questioned using a brand ambassador, as the concept is relatively the same.

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